May 16-24, 2016
The United States Department of Commerce, International Trade Administration (ITA), is organizing an Executive-led Cyber-security Business Development Mission to Japan, South Korea and Taiwan.

The purpose of the mission is to introduce U.S. firms and trade associations to East Asia’s information and communication technology (ICT) security and critical infrastructure protection markets and to assist U.S. companies to find business partners and export their products and services to the region. The mission is intended to include representatives from U.S. companies and U.S. trade associations with members that provide cyber-security and critical infrastructure protection products and services. The mission will visit Japan, South Korea and Taiwan where U.S. firms will have access to business development opportunities across East Asia. Participating firms will gain market insights, make industry contacts, solidify business strategies, and advance specific projects, with the goal of increasing U.S. exports of products and services to East Asia. The mission will include customized one-on-one business appointments with pre-screened potential buyers, agents, distributors and joint venture partners; meetings with relevant government officials and industry leaders; and networking events.

Commercial Setting

The mission will help participating firms and trade associations to gain market insights, make industry contacts, solidify business strategies, and advance specific projects, with the goal of increasing U.S. exports to Japan, South Korea and Taiwan. By participating in an official U.S. industry delegation, rather than traveling to Japan, South Korea and Taiwan on their own, U.S. companies will enhance their ability to secure meetings in those countries and gain greater exposure to the region.

With the ascending growth and sophistication of cyber-attacks in recent years, strict compliance and unified security packages are in demand to protect the critical data, infrastructure, and safety of governments, military, public utilities, banking, financial services, ports, hospitals, and other businesses. The damaging effects of cyber-threats can be felt on many levels from the business to the individual and can spill over across borders. Therefore, authorities in East Asia, such as Japan, Korea, and Taiwan, are currently dedicating an increasing amount of resources at the national level, as well as at the private sector level, in order to deal with these complex cyber threats. These resources have been well utilized as is evident from the innovations and demand for cyber defense equipment and service technologies. Recent events and well publicized cyber-attacks in the region have also heightened the importance of improving cyber-security protection. Governments have made cyber-security a policy priority, creating task forces and engaging with the United States Government (USG) to improve their defensive capabilities in the cyber-security area.

Trade Mission Features

Business and market briefings;

One-on-one business appointments with pre-screened potential buyers, agents, distributors and joint venture partners;

Meetings with government officials, chambers of commerce, and business groups that can address questions about policies, tariff rates, incentives, regulation, etc.;

Networking receptions and events with business leaders and government representatives.

Media Exposure

Target U.S. Products and Services

Cyber security software, services and equipment

Emergency management technology equipment and services

Critical infrastructure protection systems and management solutions

Data loss and privacy protection technologies