May, 1211:30am – 1:00pm

A/B Testing is a great tool that can help you fine tune your marketing message by testing your marketing communications and should be a part of any social media marketing plan. It help you see what your audience engages most with and what triggers are most effective. 

During this class, we will explore some best practices when A/B Testing as well as some things to avoid, ensuring you are getting the best insights into your audience.