The U.S. National Travel and Tourism Strategy set a goal of welcoming 100 million international visitors to the United States by the end of 2021.
As the second largest source of spending on U.S. travel and tourism, China is essential to achieving this goal. In 2014, Chinese visitors spent $24 billion traveling to U.S. cities, national parks and other destinations, and the number of visitors is expected to continue growing in the coming years.
To help promote this trend, last year President Obama and President Xi announced that 2016 will be the US-China Tourism Year. Throughout the year, the Department of Commerce will be working with the China National Tourism Administration, Brand USA, the U.S. Travel Association and other partners to promote travel and tourism between the United States and China. This will help spread the economic benefits of Chinese tourism throughout the United States while also complimenting the broader goals of enhancing the tourism experience, improving cultural understanding and instilling an appreciation for America’s natural landscapes.