The following is a cross-post from Tradeology, the official blog of the International Trade Administration (ITA)
National Travel and Tourism Week (NTTW), now in its 34th year, is the annual salute to travel and tourism in America. During the first full week in May, communities across our nation unite to showcase the impact of travel to policymakers, business leaders and local media with rallies, events and other activities.
While the industry is focused on celebrating this week, the National Travel and Tourism Office (NTTO), U.S. Foreign and Commercial Service offices around the globe, National Oceanic and Atmospheric Administration (NOAA), federal agencies responsible for the United States’ public and Native American lands (Interior, Agriculture, Forest Service, Bureau of Indian Affairs, Bureau of Land Management, etc.), and the Departments of State and Homeland Security are working together to put our best face forward when the world’s largest travel trade show, IPW, comes to Washington.
For the first time in its 49-year history, the U.S. Travel Association is bringing its premiere trade show, IPW, formerly known as the Discover America International Pow Wow, to the nation’s capital.
In just three days of intensive pre-scheduled business appointments, more than 1,000 U.S. travel organizations from every region of the USA (representing all industry category components), and nearly 1,200 international and domestic buyers from more than 70 countries, conduct business negotiations that will generate more than $4.7 billion in future travel to the United States.
Given that travel and tourism is the United States’ largest services export and represented a $246.2 billion dollar infusion into the nation’s economy in 2015, the federal partners are pleased to have IPW in our backyard. In addition to providing the world’s U.S. travel goods and services buyers and the international media with an “up close and personal” look at all there is to see and do here in the nation’s capital, having IPW in Washington will also give U.S. Travel the opportunity to showcase the importance of the travel and tourism industry to our national elected officials.
America’s travel and tourism industry is on the rise. Representing $1.6 trillion in economic activity annually, this sector of our economy supports more than 7.9 million U.S. jobs, 1.2 million of which are directly attributable to international inbound travel – read exports. More people are employed by travel and tourism-related industries than are employed collectively in the construction industry, finance and insurance industries, agriculture, and education.
The federal partners are building new itineraries that will feature our national marine sanctuaries, wildlife refuges, lesser-known national parks, scenic byways and other federal properties. In addition, Commercial Service officers will meet with U.S. sellers, offering export assistance, and with international buyers, offering connections between them and U.S. sellers. The Department of Homeland Security will be taking appointments for enrollment in its trusted traveler programs and Native American tribal representatives and the Bureau of Indian Affairs will meet with international buyers to educate them about the tremendous product available on our Native Lands.
International travelers visit the United States to see big cities like New York, where you can ride a ferry to the Statue of Liberty, take a walk through Central Park and enjoy a Broadway show, all in one day.
People come to America to hike the California Coast, where you can find bonsai trees living in the shadows of the giant redwoods, a phenomenon that does not exist anywhere else on the planet.
People come to America to see some of the best art and culture in the world, from the globally renowned art collection at the Chicago Institute of Art to the back lots of Hollywood to the Crystal Bridges Art Museum in Bentonville, Ark., one of the hottest new museums in the country.
Our country’s diverse array of uniquely American experiences can stand up to any destination anywhere in the world, but we cannot take either our experiences or our visitors for granted. We must stay focused on maintaining a welcoming presence to the international buyer community and we believe a strong presence at IPW is one great way to accomplish that.
For more information on National Travel and Tourism Week, go to: https://www.ustravel.org/toolkit/national-travel-and-tourism-week